Privacy Policy


With this privacy policy (hereafter referred to as the “Privacy Policy”), which refers to the site (hereafter referred to as the “App”) Italywow S.r.l. (hereafter referred to also just as “Italywow”) is intended to provide users with information about the data controllers, the personal information collected through the App, the purposes of the processing, the means by which such information is processed, the third parties involved in the processing, its possible transfer abroad, the security measures adopted to protect and safeguard the data collected, and the means through which the user can verify the processing of data concerning him/her and exercise the rights granted to him/her by EU Regulation n. 2016/679 (hereafter referred to as “GDPR”) and other applicable laws.




Italywow collect and process personal data that the user provide voluntarily when interacting with the functionalities and services of the App, for example in the case of requests for information. In the sections of the App where the user’s personal data are collected, information notices are published pursuant to Article 13 of Regulation n. 2016/679 and applicable laws.


When you visit and view the App, Italywow generally collect browsing data using cookies or other tracking technologies. The technological platform through which the App is made available to the user automatically records some browsing data – the transmission of which is implicit in the use of internet communication protocols – such as the name of the internet access provider, the site of origin, pages visited, date and duration of the visit, etc. Such information allows access to the App as well as the use of certain services and may be used anonymously and aggregated for statistical purposes and to verify the proper functioning of the App. Italywow use them to facilitate access to online services, to authenticate the user if he/she is a previously registered user, to store the items in the shopping cart for purchases, to study the habits and consumption choices of users in order to make the products and initiatives more responsive to the tastes and needs of its customers.

Browsing data are kept for no longer than 7 days and are deleted immediately after their aggregation (except for any need to ascertain crimes by the judicial authority).

Information relating to the cookies used on this Site can be found at the following URL: Cookie Policy.


Italywow processes the user’s data for the following purposes:

  • a) operational management of browsing on the Store Site;
  • b) management of the Store Site security;
  • c) statistical processing;
  • d) compliance with legal and regulatory obligations;
  • e) exercise of rights in judicial proceedings;
  • f) customer care.

The legal basis for these purposes is:

  • • for the purposes referred to in points a), b), c) and e) is the legitimate interest of the Controllers;
  • • for the purposes referred to in point d) is the execution of legal obligations;
  • • for the purposes referred to in point f) is the execution of a contract of which the user is a party of.

Italywow processes the user’s data for the following purposes:

  • g) management of sales and transactions performed in the context of the App ;
  • h) management of orders, sale and delivery of products;
  • i) management of returns and warranties, and other activities necessary for the sale of products through the App .

The legal basis for these purposes is:

  • • for the purposes referred to in points g), h) and i) is the execution of a contract of which the user is a party of and the execution of legal obligations.

Italywow processes the user’s data for the following purposes:

  • j) sending of the Italywow newsletter upon subscription by users.

The legal basis for these purposes is the execution of a contract of which the user is a party of.



Except as already stated above for browsing data, specific indications about the duration of data retention are contained in the information notice published in the sections of the App pursuant to Article 13 of the GDPR and other applicable laws.



With the exception of browsing data (which are automatically collected by the system), the provision of data by the user for the purposes indicated above is optional. Failure to provide data will not affect your ability to access the functionalities offered by the App , except for the impossibility of purchasing products and/or sending requests for information and/or subscribing to the newsletter.



The user’s personal data are processed by computer and telematic methods, mainly by electronic and automated means and limited to particular operations, by paper.

In accordance with the GDPR and applicable laws, specific security measures are observed to prevent data loss, unlawful or improper use, and unauthorized access.



The user’s personal data are processed by employees and collaborators of the Controllers as persons authorized to the processing in accordance with the provisions of the GDPR.

The data may be disclosed to third parties such as professionals, consultants and more generally third parties who cooperate with Italywow for the pursuit of the above purposes, or third parties who have been entrusted with activities in outsourcing.

In any case, Italywow undertakes to provide such third parties only with the data necessary to carry out the functions and activities entrusted to them; it also undertakes to do its utmost to ensure that third parties use the data received only for the purposes indicated by Italywow and in compliance with the applicable regulations on the processing of personal data.

The user’s personal data may also be disclosed to third party companies in the event of mergers or demergers, acquisitions, sale of a business or branch of a business or other corporate operations of an extraordinary nature.

The user’s personal data may also be disclosed to legitimate recipients in accordance with the law or regulations, for example in the event of requests by the competent public authorities and judicial authorities or, more generally, in the context of judicial proceedings, as well as to protect and defend the App and the rights of Italywow.

Such parties will process the data as autonomous data controllers or processors, depending on the circumstances.

The updated list of all recipients of data can be requested from the data controllers at the e-mail address or by writing a letter to the address below.



The data will be transferred outside the country or the European Union, in countries not providing for an adequate level of data protection, only in accordance with the safeguards set forth by applicable data protection laws.

The complete list of recipients of the data, established outside the European Union, or a copy of the safeguards adopted by the Controllers can be obtained by writing an email to the following email address:, or by writing a letter to the address below.



The App  may contain banners, advertising messages and advertisements of third parties or business partners of the Controllers. By adhering to the proposals of the aforementioned third parties, the user may access multimedia pages belonging exclusively to these third parties, which, being outside the control of the Controllers, are not in any way required to comply with the provisions of this Privacy Policy.

Italywow therefore invites users to pay attention to adhering to the services offered by third parties and to read the information notices provided by the third party regarding the processing of personal data carried out by the same, in relation to which Italywow can not carry out any control, nor be held responsible.



Data Controller is::

  • • Italywow S.R.L., VAT no. 06940880484, with registered offices at Via Bolognese 59 – 50139 Florence, Italy;



The Data Protection Officer of Italywow can be contacted at the following e-mail address:



The user may request the Data Controllers for access to the data concerning him/her, for their erasure, rectification of inaccurate data, integration of incomplete data, restriction of processing in the cases provided for in Article 18 of the GDPR, as well as object to processing in cases of legitimate interest of the Data Controller.

Furthermore, where processing is based on consent or contract and is carried out by automated means, the user has the right to receive his personal data in a structured, commonly used and machine-readable format and, if technically feasible, to transmit them to another controller without hindrance.

These rights may be exercised without formality by simply sending a request to the Data Controllers as identified above, to the e-mail address: or by writing a letter to the address indicated above.

Finally, the user has the right to lodge a complaint with the competent Supervisory Authority in the Member State where he usually resides or works or in the State where the alleged infringement has occurred.



This Privacy Policy may be amended in order to comply with new provisions of law, and with the modified manner in which Italywow processes personal data, as a result of changes to the App’s operations or to the supply of those services provided through the same.

Italywow will take care to promptly communicate any updates through the publication in this section of the App. Italywow therefore invites users to periodically consult the Privacy Policy to ensure that they consult the latest published version.


Last update: August 2020